Investment Management Certificate (IMC) Practice Exam 2025 - Free IMC Practice Questions and Study Guide

Banner ads are commonly used in digital advertising and are typically small, static advertisements displayed at the top or bottom of a webpage or within the content of a site. They are designed to attract attention and encourage users to click through to a company's website to learn more about their products or services.

These ads are often rectangular in shape and can vary in size; however, they remain static or minimally animated. Their placement on frequently visited websites helps businesses reach a broader audience, as these sites often generate significant traffic.

In contrast, interstitial ads are larger ads that cover the entire screen before the user can access the content they requested, while pop-up ads appear in a new browser window over the content the user is viewing, which can sometimes hinder the user experience. CGI refers to computer-generated imagery, which is unrelated to the advertisement format. Banner ads remain a staple in online marketing due to their visibility and potential for generating clicks.