Investment Management Certificate (IMC) Practice Exam

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_____ in television occurs when an independent company markets a TV show to as many network-affiliated or cable television stations as possible.

  1. Independent programming

  2. Roadblocking

  3. Syndicated programming

  4. Unwired network

The correct answer is: Syndicated programming

Syndicated programming refers to the practice where an independent company produces a television show and then sells the rights to broadcast it to numerous local network-affiliated or cable television stations. This allows the show to reach a wider audience across various markets without being tied to a specific network. Typically, syndicated shows are often reruns of popular shows or original programming that have the potential for broad appeal. This strategy maximizes the distribution and revenue opportunities for the show's producers since they can license the content to multiple stations simultaneously. This is distinct from other options, which do not encompass the same model of distribution or marketing to multiple independent television stations. For instance, independent programming generally refers to content created and aired by independent creators or producers, but it doesn't imply the broad distribution strategy that syndicated programming does.