Investment Management Certificate (IMC) Practice Exam

Which of the following is an example of alternative media?

1. Television commercials

2. Stadium cup holders

3. Magazine advertisements

4. Billboard advertising

The correct answer is: Stadium cup holders

Alternative media refers to non-traditional forms of communication that aim to reach audiences in unique, innovative, or unconventional ways. Stadium cup holders serve as a prime example because they utilize a physical item commonly found in sports venues to convey a message or promotion. This approach leverages the environment and engages the audience in a manner distinct from conventional advertising channels. Television commercials, magazine advertisements, and billboard advertising are all traditional media forms that rely on established methods to reach consumers. They usually follow standard advertising practices and expect consumers to engage with them through well-known formats and platforms. In contrast, alternative media strategies, like using stadium cup holders, can capture audience attention by integrating marketing into everyday experiences, which might be overlooked in more mainstream advertising methods. This makes the use of stadium cup holders an innovative alternative media tactic.